There is no doubt that Cape Town is known for its ever-evolving fashion industry. Our local designers face different challenges and have to approach things in different, often difficult ways. If there is one thing our local fashion designers do best, it is innovation and creativity.
Merwe Salt is exactly that. It’s the point where creativity meets functionality and forms a perfect symbiotic relationship. Not only does the brand focus on different fabric types and colours, but it experiments with custom developed fits. When browsing through their neutral collection, a burst of vibrant red, lime, turquoise tempts you. Merwe Salt caters for the classicist, naturalist and bold customer.
Merwe Salt started when South African born and bred, Deeva, and Germany based, Eva, put their minds together to develop a local, ready-to-wear, high-quality fashion line. As Deeva studied fashion design and interned at Tom Ford and Eva studied fashion management and worked as a luxury fashion buyer, these two have copious amounts of experience and talent.
Why ‘Merwe Salt’? Merwe being the last part of Deeva’s authentic South African surname and S.A.L.T standing for South African Lifestyle Trading. It’s quirky and different and stuck with the designers.
Inspiration for Merwe Salt’s clothes is drawn from a mix of architecture, interior design and streetwear. Above all, they are inspired by strong women. Although the clothes boast interesting and unique cuts, colours and fabrics, a sense of minimalism is still present. If you are looking for a garment that you can wear in countless ways and keep forever, Merwe Salt is the brand for you. Simplistic designs allow customers to play around with looks and get years of use out of the garments.
Deeva writes, “You will notice when peering into one of our garments that we do enjoy a more androgynous feel, one that appeals to a variety of people. Also, the enjoyment of creating styles that can change in size or that are less form fitted but carved to fall like perfection off a torso.”
Eva and Deeva strongly support the ‘Who made my clothes‘ movement in South Africa and believe that ethically made clothing is the only way forward in SA. “To value one’s own choices and to buy with a conscious mind seems to not be a natural occurrence but one that must be worked on and constantly be reminded of, ” Deeva remarks.
All sourcing and manufacturing are done locally and they have a powerful tribe of women working in their studio to deliver the highest quality, ethically focused clothing.
Find Merwe Salt at KAMERS/Makers Cape Town from 16 – 19 March at Jan van Riebeeck High School as well as KAMERS/Makers Joburg Autumn from 26 April – 01 May at St David’s Marist Inanda.